Company logos, packaging, product boxes, magazines, notebooks and books, brochures, posters, signs, greeting cards, postcards, business cards, billboards are created with graphic design. In addition, graphic design is also used when creating websites, online advertisements, and virtual brochures. Graphic designers create illustrated designs according to need as well as computer-aided designs thanks to a wide range of software with almost endless digital design tools. A graphic designer does more than just use his creativity when designing products. While most graphic designers are fundamentally creative, they have spent time or trained in studying and researching the many principles of design. In the graphic design process, it is of great importance to convey the necessary messages and values ​​to people as well as to create a desired and consistent feeling. Therefore, it is very important to understand how to use design elements. Graphic designers use these design elements effectively and utilize elements such as color, typography, space, balance, form and lines to create visual messages. A graphic designer takes on many specific tasks as part of a graphic design project, as well as visually embodying the vision, brand image, quality policy and values ​​of its clients. Among his areas of expertise; Collaborating on the required concept (usually with a team), attending meetings about the project, analyzing potential customers well and determining their interests accurately, making presentations explaining various potential designs, revising designs.

If you need a graphic designer for your job, you should research the designer well, have an idea about the work and expertise of the graphic designer in question, and make sure that it is in a suitable line for the project in your mind. If you want to be a part of the whole, you can contact Paper Pack Printing House, evaluate our expert graphic designers, and get support at every stage of the design process.

The post Why Do We Need Graphic Design? first appeared on Paper Pack.

Charles Spence designed an experiment involving each participant biting the same potato chips. Participants in the experiment will all consume the same potato chips, but the crackling sound they will hear will be different. All of the subjects reported that each chips had a different level of freshness, even though they consumed the same freshness and the same flavor. Charles Spence concluded from this experiment that food perception is largely influenced by multiple senses, not simply taste. Other examples Spence obtained in this regard; It is stated that when strawberry flavored candies are presented in white instead of black packages, they are 10% sweeter by consumers, while coffee is twice as dense and much less sweet when served in a white glass instead of transparent. The experiment and findings obtained by Charles Spence also apply to packaging used in food. Because packaging also appeals to our multiple senses.

Years ago, a Coke brand introduced a white Coke can in contrast to the usual packaging design. In order to promote the conservation of polar bears, the white Coke box with simple pictures of polar bears has been met with unexpected complaints by customers. Contrary to popular belief, people did not complain about the packaging design, instead claiming that the product had a worse taste and thought they had changed the formula of the cola brand in question. These complaints caused the Coke company to withdraw the white box design. The white coke box is the best example of how the visual presentation of food packaging can subconsciously affect the flavor or texture of a product. Everything from colors to the opening mechanism of the package (for example, a sharp opening of a metal box or a softer opening system) can affect customers’ perception of the product they consume. For this reason, companies need to analyze what works for their brands in the most accurate way.

In order to ensure that customers have the most effective experience with the products, companies must pay close attention to the color, shape and usage mechanism of the packaging they will use. As a result, customer psychology plays an important role in packaging design and its impact on consumers.

The post Do Packaging Affect The Flavors We Get From Food? first appeared on Paper Pack.