Big brands and businesses known to everyone consciously use the colors that are most suitable for their sectors in their product designs, packaging, advertisements and websites. Color psychology can be used to trigger perceptions of the customer target audience. This is an important part of graphic design. An effective graphic design should also take into account cultural differences in the way colors are perceived. For example, in European countries, white often symbolizes purity, but is a color of mourning in Japan, India, China, Korea, and the Middle East. When using colors, it is important to consider cultural differences and to analyze the customer target audience correctly.

Let’s take a closer look at colors and try to see the most common effects they have on people:

Red:

Besides positive associations such as passion, excitement, love, trust, comfort and warmth; It is a color that creates negative associations such as danger, anger and violence. It is preferred to achieve a professional and elegant look in design.

Orange:

It evokes excitement, energy, health, vitality, enthusiasm, beauty, affordable price and warmth. Since it also stimulates appetite, it is generally used in the food industry.

Yellow:

It is a color that triggers positive emotions such as warmth, joy, happiness and hope as well as negative emotions such as anger, attention / danger. Soft yellows for products and services mainly aimed at children; Gold and darker yellows are used to achieve an antique look or to create a sense of permanence.

Green:

It evokes feelings such as nature, health, money, renewal, calmness, luck, harmony and balance. It is generally preferred for designs related to nature, renewal, stability and wealth.

Blue:

It represents authority, calmness, conservatism, peace, vitality, trust, responsibility, stability and power as well as a symbol of sadness and distance. Baby blue for baby and children’s products; light blues for calming and relaxing effects, bright blues for a refreshing and energizing feel; Dark blues are preferred for other areas where corporate designs, reliability and strength are important.

Purple:

It evokes creativity, luxury, wealth, power, romance and dignity. Light purples for beauty and romance in designs; Dark purples are used for luxury and wealth.

White:

It symbolizes cleanliness, innocence, purity, goodness, peace and health. In graphic design, white ground makes other colors shine. It is generally preferred for creating minimalist designs.

Black:

It evokes power, fashion, elegance, mystery, wealth and formality, as well as death, evil, mourning and control. It is often used in designs to give a sharp, mysterious or elegant feel. Black is also the default color of typography.

Grey:

It symbolizes professionalism, formality and sophistication. It is generally a preferred color for corporate designs and backgrounds.

Brown and Beige:

It evokes realism, warmth, family, trust, determination and comfort. It is often used for backgrounds, especially for natural looking designs such as wood and stone. An effective graphic design; It requires more than just choosing color combinations that look pleasing and harmonious. Understanding color knowledge and color psychology and determining how to use each color strategically is very important to create the desired effect in designs.

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