In the 16th, 17th and 18th centuries, the printing industry in Europe continued to develop and reached more and more people. New techniques and products have emerged, such as the fax machine from Antwerp-based printer Christophe Plantin. Printed materials approached the current printing and printing technique between 1716 and 1728, with the first use of italics and the introduction of the Caslon Roman Old Face font. During the industrial revolution, printing became an increasingly powerful industry.

Charles Stanhope in 1800; He designed the first printing machine in which an iron frame was used instead of wood. This printing machine is faster, more durable and capable of printing larger pages. Later, in 1843, the first lithographic rotary printing machine was invented by Richard March Hoe. This press has speeded up the printing process considerably. In 1890, Bibby, Baron & Sons developed the first flexographic printing machine and thus began to be used in the printing and packaging industry.

Many important inventions and revolutions of the previous centuries enabled the printing industry in Europe to begin the 20th century as a dominant and growing industry. With the industry continuing to develop and grow, the first lithographic offset printing machine for printing on paper was developed in 1903 by the American paper manufacturer Ira Washington Rubel. In 1923, Koenig & Bauer; launched the four-color printing machine used for banknote printing.

In the first half of the 20th century, printed products such as greeting cards, paperback books, business cards, invitations, and magazines increased more and more. Thus, printing and printing has become a more popular and developing industry. Over the years, printing technology has become an area that more people need in both office and home environments. Thus, in 1975, the first laser printers were introduced to the market. Desktop publishing was developed in 1985, and digital printing was developed in 1993, which revolutionized the printing industry by making printing and content creation more accessible and affordable. With the development of digital printing, the digitalization revolution in printing and printing started towards the end of the 20th century. With digitalization, print and content access has become a comfortable, fast, practical and economical option for most industries.

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Brand identity is the most important factor in the success of any business. Creating a unique brand image in the industry is the ultimate goal of every business. It doesn’t matter what kind of products you serve or how you market your products. The need for a unique brand image is vital to all industries and all marketing strategies, regardless of all these factors. The boxes, which have special printing that make it easy to create your brand identity in your sector, allow you to design your own packaging in the colors and patterns you want and present your products in the most effective way.

Advances in technology have enabled packaging manufacturing companies worldwide to offer the opportunity to print desired patterns, designs and illustrations on boxes of various sizes. Along with the brand identity of the companies, it is possible to print a wide variety of boxes in the color and pattern appropriate for the product to be packaged. The main feature about custom printed boxes is that they can be customized not only in terms of printing but also in many other ways. These boxes can be customized in many areas according to the shape, size and material used in box manufacturing and can be designed for all kinds of customers’ needs.

Special packaging boxes with the brand logo on it will greatly assist in improving the presentation of the product displayed on a store’s shelves or conveying the message the brand wants to give to its potential customers. The logo you will use on your packaging is the face of your brand. The logo, known as a must for custom box designs, is one of the first things customers look at when buying a product. Logos that directly affect customers’ purchasing decisions should be tailored for your brand identity. Logos are very important for brands to ensure that their products are presented in the most distinctive way in the market. In addition to all these, the long-term impression of the brand and its popularity among potential customers is another vital factor. The simplest way to achieve this goal is with a custom printed box design. Since the printing of these boxes can be customized to a variety of needs, it may be a good idea to print the packaging to be used on the boxes, both from the outside and from the inside, to stay in your customers’ mind for a long time and give the brand impression worthy of remembering. If you want to promote an original and unique brand with the most distinctive presentation of your products on the market and leave a lasting impression in the minds of your potential customers, you should consider using custom printed box designs.

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Brand is the meaning people attach to an organization, product or service. Brand identity, on the other hand, is a kind of representation of the impression left on the customers and what customers think about the brand. Using brand identity effectively can change the way customers think about a product or brand and affect the emotional bond they establish about the company.

Brand identity; It can be anything that can identify the brand and includes the logo of the brand. Brand identity; It is a physical and visual asset that encourages recognition of the services or products offered with the brand and can help make great ideas even more accessible. To put it simply; Everything that can be seen concretely about a brand is considered a brand identity. However, brand identity; It also includes other sensory elements such as sound, touch, and even smell. The general purpose of a brand identity is to tell people who they are and what they represent through the elements used to tell the story of the current firm. In this way, every time a product of a brand emerges, the basic representation to be formed in people’s minds will be on the desired ground and consistent. The elements that can create the brand identity are the logo, the basic colors used, standard typographic processes, corporate fonts, style, sound, touch and smell. Brand; Although it does not mean a logo or identity, defining a logo for a company today means greatly influencing the brand identity to be created. For this reason, the brand logo is more than just a symbol. Logo; It is the message that a firm wants to give to its customers. It is the emotional connection established between the company and the consumer. It is the most important part of brand identity.

The key to a successful brand identity is consistency. This allows people to create memories of what the brand can offer them, along with the brand identity. The ultimate goal of a brand identity is to have guidelines that allow for effective use of visual assets to achieve this consistency. Consistency in brand identity helps to reflect the kind of culture and representation that surrounds not just the company, but the product. If this representation is done right, it becomes an effective brand identity for the business.

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Branding is the sum of all the features that the company brings to the market, both physically (brand identity) and emotional (brand). Branding; What a brand is and is not, what it represents, character and values ​​are communicated to people. Branding is mainly done using ad campaigns designed to have a consistent theme. At the same time, branding is achieved by taking every opportunity to tell people why they should choose the brand in question. It supports the branding process, consistent use of brand identity and a strong brand strategy. There is no one-size-fits-all approach to branding. Depending on the business and industry in question, resources such as business cards, product packaging, event brochures are very important in creating brand awareness. However, it is necessary to use an effective logo designed according to the vision and mission of a brand, the mental representation to be created, and an original and creative website. The most basic principle about branding is that there is no one-size-fits-all criterion. For example; The intention of a business may be to present the brand represented by the firm in a friendly, reliable and understanding manner, but that may not be what customers feel about the brand. Therefore, it is necessary to make sure that the brand strategy is consistent and understandable.

Branding and branding is important because all these elements help a brand stand out from the competition in its industry. It doesn’t matter what type of company you own, which industry you work with, or what kind of customer you are looking for. In the business world, every product, every service and every brand has many alternatives and a very serious competitive potential. Creating brand awareness; It helps a firm identify ways in which it is different, special, and unique, and shows potential customers why they should choose them over their competitors.

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Company logos, packaging, product boxes, magazines, notebooks and books, brochures, posters, signs, greeting cards, postcards, business cards, billboards are created with graphic design. In addition, graphic design is also used when creating websites, online advertisements, and virtual brochures. Graphic designers create illustrated designs according to need as well as computer-aided designs thanks to a wide range of software with almost endless digital design tools. A graphic designer does more than just use his creativity when designing products. While most graphic designers are fundamentally creative, they have spent time or trained in studying and researching the many principles of design. In the graphic design process, it is of great importance to convey the necessary messages and values ​​to people as well as to create a desired and consistent feeling. Therefore, it is very important to understand how to use design elements. Graphic designers use these design elements effectively and utilize elements such as color, typography, space, balance, form and lines to create visual messages. A graphic designer takes on many specific tasks as part of a graphic design project, as well as visually embodying the vision, brand image, quality policy and values ​​of its clients. Among his areas of expertise; Collaborating on the required concept (usually with a team), attending meetings about the project, analyzing potential customers well and determining their interests accurately, making presentations explaining various potential designs, revising designs.

If you need a graphic designer for your job, you should research the designer well, have an idea about the work and expertise of the graphic designer in question, and make sure that it is in a suitable line for the project in your mind. If you want to be a part of the whole, you can contact Paper Pack Printing House, evaluate our expert graphic designers, and get support at every stage of the design process.

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Charles Spence designed an experiment involving each participant biting the same potato chips. Participants in the experiment will all consume the same potato chips, but the crackling sound they will hear will be different. All of the subjects reported that each chips had a different level of freshness, even though they consumed the same freshness and the same flavor. Charles Spence concluded from this experiment that food perception is largely influenced by multiple senses, not simply taste. Other examples Spence obtained in this regard; It is stated that when strawberry flavored candies are presented in white instead of black packages, they are 10% sweeter by consumers, while coffee is twice as dense and much less sweet when served in a white glass instead of transparent. The experiment and findings obtained by Charles Spence also apply to packaging used in food. Because packaging also appeals to our multiple senses.

Years ago, a Coke brand introduced a white Coke can in contrast to the usual packaging design. In order to promote the conservation of polar bears, the white Coke box with simple pictures of polar bears has been met with unexpected complaints by customers. Contrary to popular belief, people did not complain about the packaging design, instead claiming that the product had a worse taste and thought they had changed the formula of the cola brand in question. These complaints caused the Coke company to withdraw the white box design. The white coke box is the best example of how the visual presentation of food packaging can subconsciously affect the flavor or texture of a product. Everything from colors to the opening mechanism of the package (for example, a sharp opening of a metal box or a softer opening system) can affect customers’ perception of the product they consume. For this reason, companies need to analyze what works for their brands in the most accurate way.

In order to ensure that customers have the most effective experience with the products, companies must pay close attention to the color, shape and usage mechanism of the packaging they will use. As a result, customer psychology plays an important role in packaging design and its impact on consumers.

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The notion that an unusual or very striking design is needed to highlight the product / brand is often wrong. It is important to remember that customers need the product inside the package, not the packaging. One of the most popular trends in packaging design over the past years has been minimalism. All of this is what we like most of the time when something works the first time, when a slogan is easy to remember, when we consume something simple and delicious instead of a messy and fancy meal. In a complex world, simplicity gives us pleasure. These examples show us how easy it is to attract customers to a product with a plain and simple packaging design. The minimal design is attractive, elegant and inviting. If you are going to follow the path of minimalism in your design, your first rule should be to keep things simple. Fewer figures, plain patterns, and minimal colors make a product look much simpler and higher quality on a shelf full of messy packaging.

While your packaging design is plain, it is important to take care to present product-related messages to customers as clearly as possible. No one has time to stop and read a package full of unnecessary information. In your design, it is enough to analyze the main lines of your product correctly and highlight them. Usually the name of the product, brand name and logo will be sufficient for this. There are an infinite number of ways to show the information you provide to consumers on a package. Modeling a few different ideas and testing them will help you choose the right design. Which option stands out the most for you and your friends? When deciding on the final design, one should not forget to consider the opinions of others.

The material to be used in your packaging is as important as the packaging design you will use in your product. To decide on the material to be used, it can give you an idea to visit the stores where your product will be sold, to list the brands that cover your product group, to see what kind of style they have, what materials they use for packaging. Remember, how great your design is is only important. If the quality of your packaging is bad, you cannot sell it. After choosing your design, getting support from companies that are experts in their field for packaging printing will bring your brand to the point you want.

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Nowadays, attention spans are getting shorter. Firms have about 2 seconds to convince potential customers that their products are worth considering. A logo can quickly grab the attention of potential customers and quickly convey a firm’s line, quality, and values. If you have a strong logo for your brand, this element will benefit you in the long run. Logo is the first time a brand meets consumers. If it is well designed, it can engage customers and encourage them to learn more about the brand. If you don’t have a logo or aren’t designed right enough, that means driving your potential customers away.

Successful branding is about telling a story that will touch the emotions of customers; simple. The logo, on the other hand, is at the heart of the story built on the brand. Colors, tones, fonts and other elements used; It is determined by the story you aim to convey. The logo of the brand sets the stage for this story. These elements then create a concrete, marketable brand identity from your logo to all of your branding materials (packaging, business cards, brochures, etc.).

Logos are an identification point for brands; is the symbol customers use to identify your brand. People connect the look of your logo with what your company produces and, more importantly, how it makes them feel. Some of your customers may forget the name of your business / brand, but they will surely associate your logo with their memories of your brand. A well-designed company logo can convey everything from the company’s background (professional, casual, fun) to their mission (quality, efficiency and innovation) through the right icon, appropriate font, and design. In other words, your logo is an important factor both in communicating your values ​​and directly showing consumers what sets you apart from your competitors.

As your brand grows, your logo will become more familiar to a wide range of consumers, and this familiarity will create the perception that you are reliable and accessible. Your customers will call you over and over when they like your product or service, and your logo will be the first thing they look at. If you don’t have a logo or it’s not well designed, you’re missing an important opportunity to keep your business in the mind of your target audience.

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Identifying and listing all aspects of your brand before starting your catalog design will greatly assist you. It is important to remember that your catalog will be a marketing tool for your brand. In this sense, your catalog should convey your brand or company values ​​first. At the same time, it is necessary to determine the value policies of your business, your mission and target audience. All this information creates tips for the products you choose to highlight in your catalog and the catalog design you need. Once you have determined the main features of your brand and your customer target audience, you should decide what you want to present in your catalog and choose your products / services to be presented in the catalog. After this process, it is necessary to prepare the images to be included in the catalog. A successful product catalog should include professional photos of all the products and services you will offer.

It is necessary to work with a professional photographer and to obtain high resolution photos in order to take the product photos to be used in the catalog. Along with professional images, an effective catalog should contain appropriate descriptions for the products / services offered on the pages. These descriptions should be informative, short and concise. Long descriptions are not read by most people. For example, if you are creating a carpet catalog, material, size, price and color information will be sufficient in your product descriptions. However, you should never forget that your catalog is a marketing tool for your business. Your customers should never be far from reaching you while browsing your catalog. Therefore, you should make sure that you include the relevant contact information (phone number, address, website) on the pages of your catalog.

Catalog design; it is the most striking aspect of a catalog. Factors such as colors, fonts, catalog sizes used directly affect customers. A professional graphic designer will help you with logo and template design, as well as create a catalog that fits your customer target audience and vision.

After catalog design, you need to prioritize professional quality printing services. A professional quality print will help you turn the digital files you create for your products into a glossy, tangible business catalog. In addition, a professional printing service will offer you various options when it comes to material selection, paper quality and weight, color printing and delivery.

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Big brands and businesses known to everyone consciously use the colors that are most suitable for their sectors in their product designs, packaging, advertisements and websites. Color psychology can be used to trigger perceptions of the customer target audience. This is an important part of graphic design. An effective graphic design should also take into account cultural differences in the way colors are perceived. For example, in European countries, white often symbolizes purity, but is a color of mourning in Japan, India, China, Korea, and the Middle East. When using colors, it is important to consider cultural differences and to analyze the customer target audience correctly.

Let’s take a closer look at colors and try to see the most common effects they have on people:

Red:

Besides positive associations such as passion, excitement, love, trust, comfort and warmth; It is a color that creates negative associations such as danger, anger and violence. It is preferred to achieve a professional and elegant look in design.

Orange:

It evokes excitement, energy, health, vitality, enthusiasm, beauty, affordable price and warmth. Since it also stimulates appetite, it is generally used in the food industry.

Yellow:

It is a color that triggers positive emotions such as warmth, joy, happiness and hope as well as negative emotions such as anger, attention / danger. Soft yellows for products and services mainly aimed at children; Gold and darker yellows are used to achieve an antique look or to create a sense of permanence.

Green:

It evokes feelings such as nature, health, money, renewal, calmness, luck, harmony and balance. It is generally preferred for designs related to nature, renewal, stability and wealth.

Blue:

It represents authority, calmness, conservatism, peace, vitality, trust, responsibility, stability and power as well as a symbol of sadness and distance. Baby blue for baby and children’s products; light blues for calming and relaxing effects, bright blues for a refreshing and energizing feel; Dark blues are preferred for other areas where corporate designs, reliability and strength are important.

Purple:

It evokes creativity, luxury, wealth, power, romance and dignity. Light purples for beauty and romance in designs; Dark purples are used for luxury and wealth.

White:

It symbolizes cleanliness, innocence, purity, goodness, peace and health. In graphic design, white ground makes other colors shine. It is generally preferred for creating minimalist designs.

Black:

It evokes power, fashion, elegance, mystery, wealth and formality, as well as death, evil, mourning and control. It is often used in designs to give a sharp, mysterious or elegant feel. Black is also the default color of typography.

Grey:

It symbolizes professionalism, formality and sophistication. It is generally a preferred color for corporate designs and backgrounds.

Brown and Beige:

It evokes realism, warmth, family, trust, determination and comfort. It is often used for backgrounds, especially for natural looking designs such as wood and stone. An effective graphic design; It requires more than just choosing color combinations that look pleasing and harmonious. Understanding color knowledge and color psychology and determining how to use each color strategically is very important to create the desired effect in designs.

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